In a surprising turn of events, billionaire tycoon and visionary Elon Musk took the world by surprise by revealing ambitious plans for Twitter this Sunday (23). The popular social network will undergo a radical transformation and will be officially renamed “X”, ending the iconic bluebird era and paving the way for a new visual identity. In a poll, Musk involved the user community in choosing the color that will represent this new phase. And the winner was the elegant and enigmatic black, which will replace the blue we know so well.

In an intriguing message posted during the early hours of Sunday, Brasília time, Elon Musk announced: “Soon, we will say goodbye to the Twitter brand and, little by little, to all the birds”. It was enough to create a social media frenzy and leave millions of users curious about the future of the now ex-Twitter.

Around 3 pm, Musk revealed that the www.x.com domain was already automatically redirecting to the platform formerly known as Twitter. Furthermore, he further teased his followers by sharing a mysterious video on his “X” profile, showing the letter X in particle effects, hinting to be the new logo.

This isn’t the first time Elon Musk has connected to the name “X”. In the 1990s, he co-founded, along with his business mentor, Greg Kouri, an online bank called X.com, which later merged with PayPal.

Despite making such a significant impact by renaming Twitter, Elon Musk has kept the details of that decision a secret, keeping a low profile since acquiring the social network late last year.

Even before completing the Twitter acquisition, Musk shared his vision of creating a versatile platform capable of providing diverse experiences, such as watching videos, shopping online and sending messages.

With this audacious move, the billionaire intends to take the “X” into a new era, redefining its position in the social media landscape and offering users a unique and innovative experience. Expectations are high to see how this new identity will transform the social media landscape and usher in a revolutionary era. Pay attention to the “X”!