Have you ever seen posts on social media asking you to look between two letters on the keyboard? This is the so-called ‘keyboard trend‘, an engagement strategy that has gone viral, especially on the old Twitter (X). But what exactly is this trend and how does it work to boost user engagement? Let’s see more about this practice below.
What is the “keyboard trend”
The “keyboard trend” is a social media engagement strategy where users are asked to look between two letters on the keyboard to solve a riddle or identify something. This trend is usually done on platforms like Twitter, where users share posts asking followers to look between specific letters to find a word, phrase or reference.
The main objective of this trend is to increase engagement with publications. By creating a riddle or prompt that requires user interaction, content creators aim to stimulate followers’ curiosity and interest. So when users respond to the request and interact with the post, whether viewing the keyboard or leaving a comment, this generates activity that is detected by social media algorithms, which will understand that it is receiving attention.
In terms of how it works for engagement, the “keyboard trend” takes advantage of user behavior on social media. By asking for a specific interaction, like looking between two letters on the keyboard, content creators are encouraging users to click, interact, and stay longer in the post. These interactions, even if they are just to view the keyboard, are counted by social media algorithms as significant activity, which can result in greater visibility for the post.
Therefore, the “keyboard trend” works as a strategy to increase the reach and engagement of publications, taking advantage of users’ curiosity and encouraging interaction with the content.
